Concepts
Four new ideas, explained with examples.
Ativaly is not just a catalogue. It is a way to operate a local marketplace without losing control, trust, or closeness.
Producers
Dona Maria is not an employee or a traditional supplier. She is an independent creator who sells through Fernanda's store with her own price and availability.
Approval
Nothing enters the store without curation. Fernanda approves, rejects, or requests changes before the customer sees the product.
Campaigns
A campaign turns availability into a sale: "Friday has Dona Maria's cheese bread" becomes a message, an order, and a preparation.
Routes
A route groups orders from multiple producers into a single delivery organised by neighbourhood and time.
Approval queue
Cheese bread (250g)
Dona Maria · €8.00 · Friday
Pending
Fernanda compares price, photo, and availability before publishing.
Delivery route
1. Pick up from Dona Maria — 2 pm
2. Deliver to Ana — Ixelles
3. Deliver to Carlos — Etterbeek